Amazon Prime
Membership programme
Paid Amazon membership bundling fast free delivery with Prime Video, music, deals and other perks for shoppers.
Membership programmeSince 2005Seattle, USA
How it started
Amazon's first membership programme.
2005the year it started
Amazon launched Prime in February 2005 as unlimited free two-day shipping for a flat $79 a year.
How big it is
How big is Amazon Prime?
$50.2BSubscription services revenue, incl. Prime and other subscriptionsFY2025
Its place in Amazon
Membership fees behind Amazon's subscriptions.
7.0%of Amazon net sales, all subscription servicesFY2025
Prime ties shoppers to Amazon, driving repeat orders and audiences for Prime Video and advertising.
Who it competes with
What Amazon does not disclose
- Number of Prime members
- Prime fee revenue alone (reported within subscription services with digital video, music, audiobooks and e-books)
- Prime Video revenue or viewers
The group behind itAmazon
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Sources
Every number on this page comes from Amazon's own reports.
- Amazon.com Announces Fourth Quarter Results (FY2025): net sales by product and service, AWS segment sales a… ↗
- Amazon.com, Inc. Form 10-K for 2025 (definition of subscription services and other revenue lines) ↗
- Amazon.com Announces Record Free Cash Flow Fueled by Lower Prices and Free Shipping; Introduces New Express… ↗
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