Netflix
Streaming & media · United States
Netflix is a streaming service that charges a monthly fee, and now also sells ads, to show series, films, games and live events produced or licensed by itself.
What makes it different
It pays for shows in cash before it earns.
$17.1BCash spent on contentFY2025
Netflix funds content up front and spreads the cost over the years titles are watched.
How big it is
How big is Netflix?
$45.2BRevenueFY2025
325MPaid membershipsQ4 2025
16,000EmployeesFY2025
How it makes money FY2025
Members pay monthly.
- United States and Canada$20.0B
- Europe, Middle East and Africa$14.5B
- Latin America$5.4B
- Asia-Pacific$5.4B
How the business works
Content in, members in.
- 1Original series and films
- 2One global audience
- 3Monthly membership fees
Netflix pays for content once, then spreads the cost over a growing membership.
Who owns it
- The Vanguard Group, Inc.8.65%
- BlackRock, Inc.7.34%
- FMR LLC5.29%
CEO: Ted Sarandos
Who it competes with
AmazonKey moments
- 1997Netflix is co-founded
- 2007Streaming service launches
- 2013Original content production begins
- 2018139M members in 190+ countries
- 2022Ad-supported plan introduced
Sources
Every number on this page comes from Netflix's own reports.
Full profile
The rest of the story is in the app.
What Netflix tracks18 metrics
Paid memberships, more than
Paid memberships at year end 2024
Hours viewed, first half 2026
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
United States and Canada
Europe, Middle East and Africa
Latin America
The full timeline17 moments
2024
2025
2026
Netflix vs The Walt Disney Companyside by side
Revenue
Profit
People
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