Whatco
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Twitch

Live streaming

Live video platform where creators stream games, chat and events to viewers, funded by subscriptions, ads and donations.

Live streamingSince 2011San Francisco, USA
How it started

Amazon's bet on live gaming video.

$970Mpaid by Amazon in 2014

Amazon agreed in August 2014 to buy Twitch Interactive, the leading live video platform for gamers, for cash.

How big it is

How big is Twitch?

105M+Average monthly visitors
2.5M+Average concurrent viewers
Its place in Amazon

Amazon's live-streaming community.

Twitch gives Amazon a large gaming and creator audience that links to Prime through Prime Gaming subscriptions.

Who it competes with
YouTubeKKickTTikTok LiveFFacebook Gaming
What Amazon does not disclose
  • Twitch revenue or profit (not reported separately by Amazon)
  • Twitch share of Amazon net sales
  • Paying subscribers on Twitch
  • Dated audience figures (Twitch press figures carry no period)
The group behind itAmazon
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Sources

Every number on this page comes from Amazon's own reports.

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