YouTube
Video platform
Free video platform for long videos, Shorts, live streams and music, funded by ads plus YouTube Premium, Music and TV subscriptions.
Video platformSince 2005San Bruno, USA
How it started
Google's big bet on video.
$1.65Bpaid by Alphabet in 2006
Google agreed in October 2006 to buy the year-old video site in an all-stock deal, promising to run it independently.
How big it is
How big is YouTube?
$60B+Revenue from ads and subscriptionsFY2025
$40.4BYouTube ads revenueFY2025
$11.1BYouTube ads revenueQ2 2026
Its place in Alphabet
One in ten Alphabet dollars from YouTube ads.
10.0%of Alphabet revenues from YouTube adsFY2025
YouTube brings Alphabet video advertising, TV-screen viewing and a fast-growing subscription business alongside Search.
Who it competes with
What Alphabet does not disclose
- YouTube subscription revenue on its own (reported inside Google subscriptions, platforms, and devices)
- YouTube operating income (part of the Google Services segment)
- YouTube Premium and Music subscriber count in the latest filings
- Monthly or daily users of YouTube
The group behind itAlphabet
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Sources
Every number on this page comes from Alphabet's own reports.
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