FEMSA
Convenience retail and Coca-Cola bottling · Mexico
FEMSA is a Monterrey-based group that runs OXXO, Latin America's largest chain of small convenience stores, plus pharmacies, fuel stations and European kiosks, and controls Coca-Cola FEMSA, the world's largest Coca-Cola bottler by volume.
What makes it different
Half of OXXO Mexico sales go through its loyalty app.
50.4%OXXO Mexico sales with Spin PremiaQ2 2026
Knowing who buys lets FEMSA sell in-store advertising and Spin financial services on top of the goods.
How big it is
How big is FEMSA?
25,587OXXO stores2025
368,776Headcount2025
How it makes money FY2025
Stores first, Coca-Cola second.
- Proximity Americas39%MX$325.4B
- Coca-Cola FEMSA33%MX$281.3B
- Health11%MX$88.1B
- Fuel8%MX$67.1B
- Other9%
How the business works
Corner stores plus Coca-Cola bottling.
- 125,000+ OXXO small stores
- 2Drinks, snacks, bill payments
- 3Coca-Cola in nine countries
OXXO earns on frequent small purchases and service fees, while its 47% stake in Coca-Cola FEMSA adds a second, steadier engine.
Brands and businesses
More than FEMSA.
Who owns it
- Voting trust (Garza Lagüera, Garza Garza, Baillères, Michel, Calderón Rojas and other founding families)39.9%
- William H. Gates III (incl. Cascade Investment)8.19%
CEO: José Antonio Fernández Garza-Lagüera
Who it competes with
Key moments
- 1890Cervecería Cuauhtémoc founded in Monterrey
- 1978First OXXO stores open in Monterrey
- 1979First Coca-Cola franchise acquired
- 1993The Coca-Cola Company buys 30% of Coca-Cola FEMSA; IPO follows
- 2003Coca-Cola FEMSA buys Panamco
Sources
Every number on this page comes from FEMSA's own reports.
Full profile
The rest of the story is in the app.
What FEMSA tracks20 metrics
OXXO stores
Coca-Cola FEMSA unit cases sold
Spin Premia active loyalty users
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
Mexico & Central America
South America
Europe
The full timeline20 moments
2022
2024
2026
FEMSA vs Walmexside by side
Revenue
Profit
People
Point your phone at a logo.
See the company behind it.
The full story in 12 chapters · compare any two companies · 335 companies, and any other on request.
Download on the App Store
