OXXO
Convenience stores
FEMSA's chain of small neighbourhood stores, the largest in Latin America, selling drinks, snacks and everyday items and handling bill payments, deposits and remittances.
Convenience storesSince 1978
How it started
Started by the brewery group in Monterrey.
1978the year it started
FEMSA's predecessor VISA, the Cuauhtémoc brewery's holding company, opened the first OXXO stores in Monterrey in 1978.
How big it is
How big is OXXO?
25,587OXXO storesFY2025
MX$328.8BProximity Americas revenuesFY2025
24,708OXXO stores in MexicoQ2 2026
Its place in FEMSA
About two in five pesos of FEMSA revenue.
38.7%of FEMSA revenues, Proximity Americas (OXXO incl. U.S. fuel stations)FY2025
OXXO is FEMSA's largest business and the hub of its Spin wallet and loyalty programme; since 2Q26 OXXO Mexico is reported as its own segment.
Who it competes with
What FEMSA does not disclose
- OXXO's own headquarters address (FEMSA's headquarters are in Monterrey)
- Revenue of OXXO stores alone in FY2025 (Proximity Americas also includes U.S. fuel stations)
- Private-label share of OXXO sales
- Online or delivery share of OXXO sales
The group behind itFEMSA
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Sources
Every number on this page comes from FEMSA's own reports.
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