General Mills
General Mills is a US packaged-food company that makes and sells brands such as Cheerios, Pillsbury, Nature Valley, Old El Paso and Blue Buffalo pet food, mainly through grocery retailers.
Its cereal and ice cream reach 120 countries through joint ventures.
Two 50% joint ventures, one with Nestlé, sell its brands far beyond the markets it runs itself.
How big is General Mills?
Snacks lead, with pet food close behind.
- Snacks23%$4.1B
- Cereal17%$3.1B
- Convenient meals16%$2.9B
- Pet15%$2.8B
- Other30%
Turn grain into branded food.
- 1Wheat, oats and corn
- 2Cheerios, Pillsbury, Blue Buffalo
- 3Grocers, Walmart and pet stores
A grain merchandising arm and hedging soften swings in the commodity costs that make up its largest variable expense.
- BlackRock, Inc.10.5%
- Vanguard Capital Management7.5%
- State Street Corporation5.9%
CEO: Jeffrey L. Harmening
- 1866Cadwallader Washburn builds a flour mill in Minneapolis
- 1928Washburn-Crosby merges with other millers to form General Mills
- 1941Cheerios (then CheeriOats) arrives
- 2001Acquires Pillsbury
- 2018Blue Buffalo joins General Mills
Every number on this page comes from General Mills's own reports.
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