Whatco

General Mills

Packaged food and pet food (cereal, snacks, meals, baking) · United States

General Mills is a US packaged-food company that makes and sells brands such as Cheerios, Pillsbury, Nature Valley, Old El Paso and Blue Buffalo pet food, mainly through grocery retailers.

What makes it different

Its cereal and ice cream reach 120 countries through joint ventures.

~120Countries reached by its two joint venturesFY2026

Two 50% joint ventures, one with Nestlé, sell its brands far beyond the markets it runs itself.

How big it is

How big is General Mills?

$18.4BNet salesFY2026
41Production facilitiesFY2026
~30,000EmployeesFY2026
How it makes money FY2026

Snacks lead, with pet food close behind.

  • Snacks23%$4.1B
  • Cereal17%$3.1B
  • Convenient meals16%$2.9B
  • Pet15%$2.8B
  • Other30%
How the business works

Turn grain into branded food.

  1. 1Wheat, oats and corn
  2. 2Cheerios, Pillsbury, Blue Buffalo
  3. 3Grocers, Walmart and pet stores

A grain merchandising arm and hedging soften swings in the commodity costs that make up its largest variable expense.

Who owns it
  • BlackRock, Inc.10.5%
  • Vanguard Capital Management7.5%
  • State Street Corporation5.9%

CEO: Jeffrey L. Harmening

Who it competes with
KKellanovaKraft HeinzNestléPepsiCoMondelēz InternationalMarsTThe J.M. Smucker CompanyPPrivate-label store brands
Key moments
  1. 1866Cadwallader Washburn builds a flour mill in Minneapolis
  2. 1928Washburn-Crosby merges with other millers to form General Mills
  3. 1941Cheerios (then CheeriOats) arrives
  4. 2001Acquires Pillsbury
  5. 2018Blue Buffalo joins General Mills
Sources

Every number on this page comes from General Mills's own reports.

Full profile

The rest of the story is in the app.

What General Mills tracks22 metrics
Brands
Countries where its brands are sold
Top-10 US categories where pound share was grown or held
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
United States
Outside the United States
The full timeline18 moments
2024
2025
2026
General Mills vs Kraft Heinzside by side
Revenue
Profit
People
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