Whatco

General Motors

Automotive · United States

General Motors designs, builds and sells Chevrolet, Buick, GMC and Cadillac trucks, SUVs and cars, mostly in North America through independent dealers, and finances buyers through GM Financial.

What makes it different

A carmaker with a 12 million subscriber software business.

12MOnStar subscribersFY2025

OnStar connected services, including Super Cruise, earn subscription revenue on top of vehicle sales.

How big it is

How big is General Motors?

$185.0BRevenueFY2025
6.18MVehicles soldFY2025
155,000EmployeesFY2025
How it makes money FY2025

Almost all from North American vehicles.

  • GM North America84%$154.3B
  • GM Financial9%$17.1B
  • GM International7%$13.4B
How the business works

Trucks and SUVs, dealers, own financing.

  1. 1Pickups, SUVs, crossovers
  2. 2Independent dealer network
  3. 3GM Financial loans, leases

Four brands share platforms, and GM Financial earns on the same buyers after the sale.

Who owns it
  • BlackRock, Inc.8.3%
  • State Street Corporation5.2%

CEO: Mary T. Barra

Who it competes with
FordToyotaHyundai MotorStellantisTeslaBYD
Key moments
  1. 1908General Motors is founded
  2. 1923The Sloan rules: decentralised operations with central control
  3. 1940Automatic transmission introduced
  4. 1996OnStar introduced
  5. 1997GM produces a modern electric vehicle
Sources

Every number on this page comes from General Motors's own reports.

Full profile

The rest of the story is in the app.

What General Motors tracks22 metrics
U.S. market share
Super Cruise subscribers
U.S. truck market share
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
United States
Outside the U.S.
The full timeline18 moments
1971
2025
2026
General Motors vs Fordside by side
Revenue
Profit
People
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