Toyota
Automotive · Japan
Toyota designs, builds and sells cars, SUVs and trucks under the Toyota, Lexus and Daihatsu brands worldwide, and lends and leases money to the people and dealers who buy them.
What makes it different
Hybrids, not pure electric cars, lead its electrification.
4.62MHybrid (HEV) salesFY2026 (Apr 2025-Mar 2026)
Most of its electrified sales are hybrids; battery electric cars are a small part.
How big it is
How big is Toyota?
¥50.68TSales revenuesFY2026
9.60MVehicles soldFY2026
5.04MElectrified vehicles soldFY2026
How it makes money FY2026
Mostly selling cars.
- Automotive89%¥45.2T
- Financial services10%¥4.82T
- All other1%¥0.664T
How the business works
Build lean. Sell wide. Earn after the sale.
- 1Toyota Production System
- 2Broad global lineup
- 3Finance, parts, service
Each car keeps paying long after it leaves the dealer.
Brands and businesses
More than Toyota.
Who owns it
- Toyota Industries Corporation9.17%
CEO: Kenta Kon
Who it competes with
Key moments
- 1933Kiichiro Toyoda starts an automotive division
- 1937Toyota Motor Co., Ltd. established
- 1966Corolla launched
- 1982Toyota Motor Corporation formed by merger
- 1988First car from Toyota's own US plant
Sources
Every number on this page comes from Toyota's own reports.
Full profile
The rest of the story is in the app.
What Toyota tracks25 metrics
Vehicle production
Number of employees
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
North America
Japan
Asia
The full timeline20 moments
2016
2025
2026
Toyota vs BYDside by side
Revenue
Profit
People
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