Lexus
Luxury cars
Toyota's luxury car brand of sedans, SUVs and hybrids, built around refinement and reliability and sold mainly in North America, Asia and Japan.
Luxury carsSince 1989
How it started
Toyota's answer to German luxury.
1989the year it started
Toyota created Lexus to compete in the US luxury market, unveiling the LS 400 in January 1989 with US sales starting that September.
How big it is
How big is Lexus?
882,231Lexus vehicles sold worldwide2025
408,070Lexus vehicles sold in North America2025
Its place in Toyota
About one in thirteen Toyota group cars.
7.8%of Toyota group vehicle sales2025
Lexus is Toyota's premium brand, carrying higher prices and its latest hybrid and electric technology to luxury buyers.
Who it competes with
What Toyota does not disclose
- Lexus revenue or operating profit (reported inside Toyota's automotive segment)
- Lexus average selling price
- Lexus production by plant
The group behind itToyota
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Sources
Every number on this page comes from Toyota's own reports.
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