BMW Group
BMW Group designs and builds premium cars under the BMW, MINI and Rolls-Royce brands and BMW Motorrad motorcycles, sells them through dealers in more than 140 countries, and finances or leases many of them through its own financial services arm.
Financing and leasing is a second business next to cars.
BMW earns revenue from loans and leases to its buyers on top of selling the cars.
How big is BMW Group?
Mostly cars.
- Automotive70%€93.9B
- Financial Services27%€36.4B
- Motorcycles2%€3.18B
Three premium brands, one engineering base.
- 1BMW, MINI, Rolls-Royce
- 2Cars and motorcycles
- 3Financing & leasing
One group spans compact MINI to ultra-luxury Rolls-Royce.
- Stefan Quandt25.3%
- Susanne Klatten20.5%
CEO: Milan Nedeljković
- 1916BMW's official founding
- 1923First motorcycle: the R 32
- 1928Into car making via Eisenach
- 1959Takeover by Daimler-Benz averted
- 1994Rover Group bought
Every number on this page comes from BMW Group's own reports.
The rest of the story is in the app.
Point your phone at a logo.
See the company behind it.
The full story in 12 chapters · compare any two companies · 335 companies, and any other on request.
Download on the App Store
