Mercedes-Benz Group
Automotive · Germany
Mercedes-Benz Group builds luxury cars under the Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and G-Class names and premium vans such as the Sprinter, sells them in almost every country, and finances, leases and insures many of them through its own financial services arm.
What makes it different
It aims at the top end of the luxury market.
14.9%Top-End share of car salesFY2025
Top-End models carry higher prices per car than the rest of the range.
How big it is
How big is Mercedes-Benz Group?
€132.21BRevenueFY2025
1,801,291Cars soldFY2025
164,120Employees2025
How it makes money FY2025
Mostly cars.
- Mercedes-Benz Cars69%€91.7B
- Mercedes-Benz Financial Services18%€23.8B
- Mercedes-Benz Vans13%€16.7B
How the business works
Build premium. Sell globally. Finance the purchase.
- 1Luxury cars and vans
- 2Dealers and agents
- 3Financing, leasing, insurance
The sale is only part of the economics; a second income follows it.
Who owns it
- Institutional investors41.39%
- Others incl. retail investors33.61%
- BAIC Group9.98%
CEO: Ola Källenius
Who it competes with
Key moments
- 1886Benz patents the first automobile
- 1901The first Mercedes wins at Nice
- 1926Daimler and Benz merge
- 1959Crumple zones in series production
- 1998Merger with Chrysler
Sources
Every number on this page comes from Mercedes-Benz Group's own reports.
Full profile
The rest of the story is in the app.
What Mercedes-Benz Group tracks36 metrics
Cars sold
All-electric cars sold
Top-End cars sold
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
Europe
North America
Asia
The full timeline21 moments
2019
2020
2026
Mercedes-Benz Group vs BMW Groupside by side
Revenue
Profit
People
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