Honda
Automotive · Japan
Honda builds motorcycles, cars and power products under the Honda and Acura brands, sells them worldwide, and finances their purchase through its own lending and leasing arms.
What makes it different
Motorcycles are Honda's most profitable business.
18.2%Motorcycle operating marginFY2026
Two-wheelers earn a far higher margin than Honda cars.
How big it is
How big is Honda?
¥21.80TSales revenueFY2026
22.1MMotorcycles soldFY2026
3.39MCars soldFY2026
How it makes money FY2026
Mostly cars, but motorcycles pay best.
- Automobiles64%¥13.86T
- Motorcycles18%¥4.02T
- Financial services16%¥3.53T
- Power products and other2%¥0.38T
How the business works
Many vehicles, one engine base, own financing.
- 1Two wheels, four wheels
- 2Dealers worldwide
- 3Own loans and leases
Its own lending arms keep earning from a customer after the vehicle is sold.
Who owns it
- The Master Trust Bank of Japan, Ltd. (Trust Account)17.5%
- Custody Bank of Japan, Ltd. (Trust Account)7.1%
- Moxley & Co. LLC (nominee of the ADS depositary, JPMorgan Chase Bank)5.7%
CEO: Toshihiro Mibe
Who it competes with
Key moments
- 1948Honda Motor Co., Ltd. founded in Hamamatsu
- 1949Dream D-Type: first full-scale motorcycle
- 1958Super Cub launched
- 1959American Honda Motor Co. established
- 1963Honda enters cars and builds abroad
Sources
Every number on this page comes from Honda's own reports.
Full profile
The rest of the story is in the app.
What Honda tracks19 metrics
Motorcycles sold
Cars sold
Employees
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
North America
Asia
Japan
The full timeline22 moments
2020
2021
2025
Honda vs Toyotaside by side
Revenue
Profit
People
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