Hasbro
Games, toys and licensing · United States
Hasbro makes games, trading cards and toys such as Magic: The Gathering, Monopoly, Play-Doh and Transformers, sells them through retailers and its own online stores, and licenses its brands to partners for video games, products and entertainment.
What makes it different
One gaming unit earns most of the profit, not the toys.
46.0%Wizards segment operating marginFY2025
Wizards of the Coast, maker of Magic: The Gathering and Dungeons & Dragons, earned $1.0 billion of segment operating profit on 47% of revenue.
How big it is
How big is Hasbro?
$4.7BNet revenuesFY2025
4,520EmployeesFY2025
4Game studiosFY2025
How it makes money FY2025
Games now lead, toys follow.
- Consumer Products52%$2.4B
- Wizards of the Coast and Digital Gaming47%$2.2B
- Entertainment2%$76.8M
How the business works
Own the franchise. Sell the game. License the rest.
- 1Game and toy franchises
- 2Cards, games and toys
- 3Brands to partners
Partners such as Scopely and Larian pay to build games on Hasbro brands, adding profit without Hasbro building the product.
Who owns it
- BlackRock11.6%
- The Vanguard Group10.7%
CEO: Christian P. Cocks
Who it competes with
Key moments
- 1926Hasbro is organized as a Rhode Island corporation
- 1999Hasbro acquires Wizards of the Coast
- 2019Hasbro acquires Entertainment One
- 2022Chris Cocks becomes CEO
- 2023Baldur's Gate 3 is released
Sources
Every number on this page comes from Hasbro's own reports.
Full profile
The rest of the story is in the app.
What Hasbro tracks21 metrics
Internal game studios
Employees
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
United States
International
The full timeline19 moments
2023
2025
2026
Hasbro vs Mattelside by side
Revenue
Profit
People
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