LEGO Group
Toys and play experiences · Denmark
The LEGO Group designs and makes interlocking plastic bricks and builds a toy, games and retail business around them, owned by the Kirk Kristiansen family and the LEGO Foundation.
What makes it different
A children's foundation owns a quarter of the company.
25%Owned by the LEGO FoundationFY2025
The rest is held through the founding family's holding company, so profits partly fund the LEGO Foundation's work for children.
How big it is
How big is LEGO Group?
DKK 83.5BRevenueFY2025
1,112StoresFY2025
33,801EmployeesFY2025
How it makes money FY2025
Almost all sets sold.
- Sale of goods99%DKK 82.6B
- Licence income1%DKK 0.7B
- Other revenue0%DKK 0.1B
How the business works
Interlocking bricks, own factories, many shelves.
- 1Bricks that all interlock
- 2Six owned factories
- 3Partners, own stores, LEGO.com
Because every element fits together, old bricks keep their value and each new set adds to what families already own.
Brands and businesses
More than LEGO Group.
Who owns it
- LEGO Holding A/S (owned by KIRKBI A/S, the Kirk Kristiansen family holding)75%
- LEGO Foundation Investments A/S (owned by the LEGO Foundation)25%
CEO: Niels B Christiansen
Who it competes with
Key moments
- 1932Ole Kirk Kristiansen starts the company in Billund
- 1949Automatic Binding Bricks launched
- 1955LEGO System in Play introduced
- 1958Stud-and-tube principle patented
- 1968LEGOLAND park opens in Billund
Sources
Every number on this page comes from LEGO Group's own reports.
Full profile
The rest of the story is in the app.
What LEGO Group tracks27 metrics
Stores worldwide
Markets with LEGO stores
Sets in the product portfolio
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
Americas
Europe, Middle East & Africa
Asia & Pacific
The full timeline16 moments
1980
2008
2025
LEGO Group vs Mattelside by side
Revenue
Profit
People
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