Nintendo
Video games · Japan
Nintendo designs its own game consoles and the games that run on them, such as Mario and Zelda titles, sells both worldwide, and earns extra from online services, movies and licensing.
What makes it different
Nintendo mostly sells its own games on its own consoles.
74.7%First-party share of software salesFY2026
Its own titles make up most software sales, so the console and the games feed each other.
How big it is
How big is Nintendo?
¥2.31TNet salesFY2026
19.9MSwitch 2 consoles soldFY2026
8,666Employees2026
How the business works
Make the console. Make the games.
- 1Its own consoles
- 2Mario and Zelda games
- 3Online, films, licensing
Famous characters keep earning outside the console, through films and licensing.
Who owns it
- The Master Trust Bank of Japan, Ltd. (Trust Account)16.05%
- Custody Bank of Japan, Ltd. (Trust Account)5.02%
- JP Morgan Chase Bank 3807523.75%
CEO: Shuntaro Furukawa
Who it competes with
Key moments
- 1889Fusajiro Yamauchi starts making hanafuda cards
- 1977First home video game machines
- 1980Game & Watch and Nintendo of America
- 1983Family Computer launched
- 1985Super Mario Bros. released
Sources
Every number on this page comes from Nintendo's own reports.
Full profile
The rest of the story is in the app.
What Nintendo tracks16 metrics
Nintendo Switch 2 consoles sold
Nintendo Switch 2 games sold
Mario Kart World games sold
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
The Americas
Europe
Japan
The full timeline22 moments
2018
2021
2024
Nintendo vs Sony Groupside by side
Revenue
Profit
People
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