Whatco

JYSK

Home furnishing retail · Denmark

JYSK is a Danish retailer selling affordable Scandinavian beds, furniture and home goods through about 3,600 own and franchise stores in 50 countries.

What makes it different

Germany, not Denmark, is JYSK's biggest market by stores.

923JYSK stores in GermanyFY2025

More than one in four own stores is in Germany, where the stores traded as Dänisches Bettenlager until 2020-21.

How big it is

How big is JYSK?

DKK 46.3BTurnoverFY2025
3,575StoresFY2025
34,781EmployeesFY2025
How it makes money FY2025

Turnover only, no split.

  • JYSK turnoverDKK 46.3B
How the business works

Buy big. Stay cheap. Open stores.

  1. 1Scandinavian range in large volumes
  2. 210 distribution centres
  3. 3About 150 stores a year

Scale buying lets JYSK lower prices, which brings more customers into an ever larger network of mostly rented stores.

Who owns it
  • Lars Larsen Group A/S100%
  • Brunsborg family (descendants of founder Lars Larsen)99%
  • Lars Larsen's JYSK Fond1%

CEO: Rami Jensen

Who it competes with
IKEAXXXXLutzWWayfairAmazonDDunelm
Key moments
  1. 1979Lars Larsen opens the first JYSK store in Aarhus
  2. 1984First store in Germany under the name Dänisches Bettenlager
  3. 1987Founder appears in TV commercials with great offers
  4. 2005Store number 1,000 opens in Dingolfing
  5. 2013JYSK and Lars Larsen buy the majority of IDdesign
Sources

Every number on this page comes from JYSK's own reports.

Full profile

The rest of the story is in the app.

What JYSK tracks25 metrics
JYSK stores including franchise
Countries with JYSK stores
New JYSK stores opened
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
Germany (own stores)
Poland (own stores)
Spain (own stores)
The full timeline15 moments
2019
2021
2025
JYSK vs IKEAside by side
Revenue
Profit
People
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