Whatco

Kimberly-Clark

Personal care and tissue products · United States

Kimberly-Clark makes diapers, tissues, feminine and adult care products and professional wipers under brands like Huggies and Kleenex and sells them in more than 175 countries.

What makes it different

One retailer buys about one in six dollars of sales.

16%Net sales to WalmartFY2025

Walmart is the largest customer, mostly in North America, so a single buyer shapes shelf space and price.

How big it is

How big is Kimberly-Clark?

$16.4BNet salesFY2025
175+Countries and territoriesFY2025
36,000EmployeesFY2025
How it makes money FY2025

Baby care is the biggest category.

  • Baby and Child Care41%$6.8B
  • Family Care25%$4.1B
  • Adult Care12%$1.9B
  • Professional11%$1.8B
  • Other11%
How the business works

Turn fibre into daily-need products

  1. 1Pulp and synthetic fibres
  2. 2Absorbent nonwoven products
  3. 3Mass retail, led by Walmart

Pulp and oil-based materials are its main inputs, so input costs swing profit as much as pricing does.

Who owns it
  • The Vanguard Group Inc.12.2%
  • BlackRock, Inc.7.6%
  • State Street Corporation5.4%

CEO: Michael D. Hsu

Who it competes with
Procter & GambleEEssityGGeorgia-PacificOOntexPPrivate-label store brands
Key moments
  1. 1872Kimberly-Clark is founded
  2. 1928Kimberly-Clark is incorporated in Delaware
  3. 9-01Michael Hsu becomes CEO; chairman from 2020
  4. 2-24Kimberly-Clark takes control of Thinx
  5. 20242024 Transformation Initiative and Powering Care strategy launched
Sources

Every number on this page comes from Kimberly-Clark's own reports.

Full profile

The rest of the story is in the app.

What Kimberly-Clark tracks20 metrics
Countries with a No. 1 or No. 2 brand position
Principal production facilities
Countries with production facilities
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
North America
International Personal Care
The full timeline17 moments
2023
2025
2026
Kimberly-Clark vs Procter & Gambleside by side
Revenue
Profit
People
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