Procter & Gamble
Procter & Gamble makes daily-use brands such as Tide, Pampers, Gillette, Crest and Olay in five categories and sells them in about 180 countries and territories, mostly through large retailers.
It holds most of the world's razor market.
Gillette and Venus give P&G a leadership position in a category where it sets the price tiers.
How big is Procter & Gamble?
Five categories, led by laundry and home care.
- Fabric & Home Care35%$30.3B
- Baby, Feminine & Family Care24%$20.4B
- Beauty19%$16.0B
- Health Care15%$12.5B
- Grooming8%$6.9B
Invent. Advertise. Reinvest the savings.
- 1Superior daily-use products
- 2$10B yearly advertising
- 3Productivity savings
Productivity savings fund the R&D and advertising that keep each brand ahead.
CEO: Shailesh Jejurikar
- 1837William Procter and James Gamble found the business in Cincinnati
- 1946Tide launches
- 1961Pampers and Head & Shoulders arrive
- 1988Head & Shoulders becomes first brand in China
- 2005P&G acquires The Gillette Company
Every number on this page comes from Procter & Gamble's own reports.
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