Whatco

Procter & Gamble

Consumer goods · United States

Procter & Gamble makes daily-use brands such as Tide, Pampers, Gillette, Crest and Olay in five categories and sells them in about 180 countries and territories, mostly through large retailers.

What makes it different

It holds most of the world's razor market.

>60%Global blades and razors shareFY2026

Gillette and Venus give P&G a leadership position in a category where it sets the price tiers.

How big it is

How big is Procter & Gamble?

$87.0BNet salesFY2026
104,000EmployeesFY2026
180Countries soldFY2026
How it makes money FY2026

Five categories, led by laundry and home care.

  • Fabric & Home Care35%$30.3B
  • Baby, Feminine & Family Care24%$20.4B
  • Beauty19%$16.0B
  • Health Care15%$12.5B
  • Grooming8%$6.9B
How the business works

Invent. Advertise. Reinvest the savings.

  1. 1Superior daily-use products
  2. 2$10B yearly advertising
  3. 3Productivity savings

Productivity savings fund the R&D and advertising that keep each brand ahead.

Who owns it

CEO: Shailesh Jejurikar

Who it competes with
Key moments
  1. 1837William Procter and James Gamble found the business in Cincinnati
  2. 1946Tide launches
  3. 1961Pampers and Head & Shoulders arrive
  4. 1988Head & Shoulders becomes first brand in China
  5. 2005P&G acquires The Gillette Company
Sources

Every number on this page comes from Procter & Gamble's own reports.

Full profile

The rest of the story is in the app.

What Procter & Gamble tracks35 metrics
Countries and territories where sold
Employees
Fabric care market share
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
International
United States
The full timeline21 moments
2012
2024
2026
Procter & Gamble vs Unileverside by side
Revenue
Profit
People
or open it in the app

Point your phone at a logo.
See the company behind it.

The full story in 12 chapters · compare any two companies · 335 companies, and any other on request.

Download on the App Store