Whatco

L'Oréal

Beauty & cosmetics · France

L'Oréal is the world's largest beauty company, developing and selling skincare, makeup, haircare and fragrances through four divisions, from mass-market L'Oréal Paris and Garnier to luxury Lancôme and YSL Beauty and dermatological brands like CeraVe and La Roche-Posay.

What makes it different

It spends about a third of its sales on advertising.

32.2%Advertising and promotion expenseFY2025

Heavy advertising and promotion drive demand across its brands.

How big it is

How big is L'Oréal?

€44.05BSalesFY2025
€8.89BOperating profitFY2025
€13BE-commerce salesFY2025
How it makes money FY2025

Mass-market and luxury beauty.

  • Consumer Products37%€16.1B
  • L'Oréal Luxe35%€15.6B
  • Dermatological Beauty16%€7.2B
  • Professional Products12%€5.16B
How the business works

Invent once. Sell at every price.

  1. 1Formulas in own labs
  2. 2Brands from mass to luxury
  3. 3Supermarkets to salons

The same science serves supermarket shoppers and luxury buyers.

Brands and businesses

More than L'Oréal.

CeraVeDermatological skincareGarnierMass-market beautyKérastaseSalon haircareLa Roche-PosayDermatological skincareLancômeLuxury beautyL'Oréal ParisMass-market beautyMaybelline New YorkMass-market makeupYves Saint Laurent BeautéLuxury beauty
Who owns it
  • Françoise Bettencourt Meyers and family (incl. Téthys SAS, Financière L'Arcouest SAS)34.79%
  • International institutional investors30.43%
  • Nestlé20.16%

CEO: Nicolas Hieronimus

Who it competes with
EEstée Lauder CompaniesProcter & GambleUnileverShiseidoCCotyLVMH
Key moments
  1. 1909Eugène Schueller founds the company
  2. 1963Listed on the Paris Stock Exchange
  3. 1964Lancôme acquired
  4. 1996Maybelline acquired
  5. 2014Buys back 8% of its shares from Nestlé
Sources

Every number on this page comes from L'Oréal's own reports.

Full profile

The rest of the story is in the app.

What L'Oréal tracks23 metrics
Patents filed
Professional Products like-for-like growth
Consumer Products like-for-like growth
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
Europe
North America
North Asia
The full timeline18 moments
2021
2023
2026
L'Oréal vs Procter & Gambleside by side
Revenue
Profit
People
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