L'Oréal Paris
Mass-market beauty
The group's namesake mass beauty brand selling haircare, hair colour, skincare and makeup in supermarkets, drugstores and online in about 150 countries.
Mass-market beautySince 1909Clichy, France
How it started
Where L'Oréal began.
1909the year it started
Chemist Eugène Schueller founded the hair-dye company in 1909 that became L'Oréal, and the brand still carries the group's name.
How big it is
How big is L'Oréal Paris?
€7B+Annual salesFY2023
150Countries
Its place in L'Oréal
Lead brand of the biggest division.
L'Oréal Paris, which L'Oréal calls the world's number one beauty brand, anchors Consumer Products, the group's biggest Division.
Who it competes with
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What L'Oréal does not disclose
- Brand sales since FY2023 (only the 'crossing the 7-billion-euro mark' threshold is stated)
- Brand share of group sales
- Brand operating profit
- Sales by country or category for the brand
- L'Oréal does not report this brand's share of group sales (only its division)
The group behind itL'Oréal
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Sources
Every number on this page comes from L'Oréal's own reports.
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