Yves Saint Laurent Beauté
Luxury beauty
Luxury fragrance, makeup and skincare under the Yves Saint Laurent name, led by Libre, Black Opium and MYSLF, made and sold by L'Oréal under licence.
Luxury beautySince 1964
How it started
Bought from PPR, now Kering.
€1.15Bpaid by L'Oréal in 2008
L'Oréal bought YSL Beauté from PPR (now Kering) in 2008 with a very long-term worldwide licence for the Yves Saint Laurent name in beauty.
How big it is
How big is Yves Saint Laurent Beauté?
€1B+Annual salesFY2019
Its place in L'Oréal
A billion-euro brand in Luxe.
YSL Beauté is a leading fragrance and makeup brand of L'Oréal Luxe; its Libre is the world's top women's fragrance, per L'Oréal.
Who it competes with
What L'Oréal does not disclose
- YSL Beauté sales beyond the 'billionaire brand' threshold stated for 2019
- Brand share of group sales
- Licence term and royalty paid to Kering (only 'very long-term' is public)
- Launch year 1964 is the first YSL fragrance (Y), not an L'Oréal figure
- L'Oréal does not report this brand's share of group sales (only its division)
The group behind itL'Oréal
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Sources
Every number on this page comes from L'Oréal's own reports.
- L'Oréal 2025 Universal Registration Document: sales by Division (share of Group sales), significant dates i… ↗
- 2026 Half-Year Results ↗
- Annual Report 2019, L'Oréal Luxe: interview with Cyril Chapuy (four billionaire brands) ↗
- 2008 Annual Results: in a difficult environment, L'Oréal is proving resilient and continues to grow (YSL Be… ↗
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