Liverpool FC
Sports & Entertainment · United Kingdom
Liverpool FC is a Premier League football club, owned by Fenway Sports Group, that earns its money from sponsorship and retail, broadcasting rights and match days at its 61,276-seat Anfield stadium.
What makes it different
Sponsors and shop sales bring in the most money.
£323.5MCommercial revenueYear ended 31 May 2025
Commercial deals are the largest income stream, bigger than TV or match days.
How big it is
How big is Liverpool FC?
£702.7MRevenueFY2025
61,276Stadium capacity2024/25
£427.7MStaff costsFY2025
How it makes money FY2025
Mostly sponsors and TV.
- Commercial46%£323.5M
- Media38%£263.7M
- Match day16%£115.6M
How the business works
Win, sell the name, rebuild Anfield.
- 1Champions League nights
- 2Sponsors and retail
- 3Anfield capacity
Commercial income now outweighs TV and matchday, so the brand drives growth.
Who owns it
- UKSV Holdings Company Limited (Fenway Sports Group, LLC)100%
CEO: Billy Hogan
Who it competes with
Key moments
- 1892Liverpool FC founded at Anfield
- 1992Founding member of the Premier League
- 2010Fenway Sports Group buys the club
- 2016Expanded Main Stand opens
- 2020First league title in 30 years
Sources
Every number on this page comes from Liverpool FC's own reports.
- The Liverpool Football Club and Athletic Grounds Limited - Annual report and consolidated financial statements, 31 May 2025 ↗
- LFC announces financial results for Premier League title-winning season ↗
- New Anfield capacity confirmed ahead of 2024-25 ↗
- The Liverpool Football Club and Athletic Grounds Limited - Group accounts made up to 31 May 2024 (Companies House) ↗
Full profile
The rest of the story is in the app.
What Liverpool FC tracks20 metrics
Attendance versus capacity
Social media followers
LFC Women league position
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
The full timeline18 moments
2020
2024
2025
Liverpool FC vs Manchester Cityside by side
Revenue
Profit
People
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