Real Madrid
Sports & Entertainment · Spain
Real Madrid is a member-owned football and basketball club that reports the highest revenue of any sports club, earned mostly from sponsorship and merchandise and from its rebuilt Santiago Bernabéu stadium, with TV and competition money third.
What makes it different
Most growth comes from businesses the club runs itself.
Stadium, tours and marketing run by the club, not outside deals, delivered nearly all revenue growth since 2018/19.
How big it is
How big is Real Madrid?
€1.22BRevenue2025/26
98,272Members2024/25
€618MSquad cost2025/26
How it makes money 2025/26
Mostly marketing and the stadium.
- Marketing44%€539M
- Stadium30%€363M
- TV and international competitions26%€319M
How the business works
Win. Fill Bernabéu. Sell the name.
- 1Trophies, big games
- 2Bernabéu and tours
- 3Global sponsors, shirts
With no shareholders, every euro earned goes back into the team and the ground.
Who owns it
CEO: José Ángel Sánchez
Who it competes with
Key moments
- 1902Madrid Football Club constituted
- 1947Nuevo Chamartín stadium opens
- 1956Winner of the first European Cup
- 2000Florentino Pérez elected president
- 2019Financing closed for the Bernabéu rebuild
Sources
Every number on this page comes from Real Madrid's own reports.
Full profile
The rest of the story is in the app.
What Real Madrid tracks25 metrics
Members
Season-ticket holders
Bernabéu attendance
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
The full timeline17 moments
2014
2019
2026
Real Madrid vs FC Barcelonaside by side
Revenue
Profit
People
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