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Dior

Luxury fashion

Christian Dior Couture: Paris couture house selling haute couture, ready-to-wear, leather goods, shoes and jewelry through its own boutiques.

Luxury fashionSince 1946Paris, France
How it started

Whole Dior brand under one roof.

€6.5Bpaid by LVMH in 2017

LVMH bought Christian Dior Couture from its parent Christian Dior SE in 2017 to bring the whole Dior brand under one roof, alongside Parfums Christian Dior.

How big it is

How big is Dior?

280Boutiques around the world
€37.8BFashion & Leather Goods revenue (all maisons)FY2025
Its place in LVMH

Couture star of Fashion & Leather Goods.

Dior is LVMH's second big fashion house after Louis Vuitton, and its name also carries the Parfums Christian Dior beauty business.

Who it competes with
ChanelGGucciSSaint LaurentPPrada
What LVMH does not disclose
  • Christian Dior Couture revenue (reported inside Fashion & Leather Goods)
  • Christian Dior Couture operating profit
  • Dior perfume and beauty sales (inside Perfumes & Cosmetics, all maisons)
  • Employees of Christian Dior Couture
  • LVMH does not report this maison's share of group revenue
The group behind itLVMH
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Sources

Every number on this page comes from LVMH's own reports.

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