Whatco

Mercado Libre

E-commerce and fintech · Uruguay

Mercado Libre runs Latin America's largest online marketplace and, through Mercado Pago, a payments and credit business, earning fees on sales, shipping and ads plus interest and commissions on money that flows through its app.

What makes it different

Its payment app moves four times what its marketplace sells.

$277.8BTotal payment volumeFY2025

Mercado Pago handles payments in shops and apps far beyond Mercado Libre, so fintech is now a business nearly as big as commerce.

How big it is

How big is Mercado Libre?

$28.9BNet revenuesFY2025
$65.0BGMVFY2025
78MFintech monthly users2025
How it makes money FY2025

Commerce fees, plus a fast-growing fintech.

  • Commerce$16.3B
  • Fintech$12.6B
How the business works

Sell, ship, then lend to the same users.

  1. 1Third-party sellers' marketplace
  2. 2Own fulfillment network
  3. 3Mercado Pago credit

Shopping and payment data let it lend to people banks overlook, and credit brings them back to shop.

Who owns it
  • Baillie Gifford & Co.7.46%
  • Galperin Trust (Galperin family vehicles)7%

CEO: Ariel Szarfsztejn

Who it competes with
Key moments
  1. 1999Mercado Libre starts in Buenos Aires
  2. 1999Launch in Brazil and Mexico
  3. 2001Strategic alliance with eBay
  4. 2003Mercado Pago launches
  5. 2005DeRemate operations acquired
Sources

Every number on this page comes from Mercado Libre's own reports.

Full profile

The rest of the story is in the app.

What Mercado Libre tracks24 metrics
Unique active buyers
Gross merchandise volume
Items sold
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
Brazil
Mexico
Argentina
The full timeline19 moments
2023
2024
2025
Mercado Libre vs Amazonside by side
Revenue
Profit
People
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