Jordan
Basketball and sneakers
Nike's Jumpman brand of basketball and lifestyle sneakers, apparel and accessories, built around Michael Jordan and sold worldwide.
Basketball and sneakersSince 1984
How it started
Born from Nike's Michael Jordan deal.
1984the year it started
Nike signed rookie Michael Jordan in 1984 and released the Air Jordan I in 1985; Jordan became a stand-alone brand in 1997.
How big it is
How big is Jordan?
$7.03BJordan Brand revenuesFY2026
Its place in Nike
About one in seven Nike dollars.
15.2%of NIKE, Inc. revenuesFY2026
Jordan is Nike's second brand, reported inside the NIKE Brand geographic segments and led by basketball and streetwear.
Who it competes with
aadidas BasketballPPuma HoopsNNew BalanceUUnder Armour Curry
What Nike does not disclose
- Jordan Brand operating profit (reported inside NIKE Brand segments)
- Jordan revenues by region or channel
- Royalties paid to Michael Jordan
- Jordan footwear vs apparel split
The group behind itNike
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Sources
Every number on this page comes from Nike's own reports.
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