Nike
Athletic footwear and apparel · United States
Nike designs and sells athletic footwear, apparel and equipment under the NIKE, Jordan and Converse brands, making almost everything through independent contract manufacturers and selling to retailers and directly to consumers.
What makes it different
Jordan Brand alone is a $7B business inside Nike.
$7.0BJordan Brand revenuesFY2026
Jordan sales are reported inside the NIKE Brand geographic segments rather than as a separate segment.
How big it is
How big is Nike?
$46.4BRevenuesFY2026
988Stores2026
73,000Employees2026
How it makes money FY2026
Mostly footwear.
- Footwear64%$29.5B
- Apparel29%$13.4B
- Equipment5%$2.2B
- Converse3%$1.2B
- Global Brand Divisions and Corporate0%$51M
How the business works
Design here, make with partners.
- 1Sport-led footwear and apparel
- 2Independent contract factories
- 3Wholesale partners and NIKE Direct
Wholesale still brings in more revenue than NIKE Direct, its own stores and digital platforms combined.
Brands and businesses
More than Nike.
Who owns it
- Swoosh, LLC (Philip Knight)78.8%
- Philip Knight (direct)9.8%
- Travis A. Knight 2009 Irrevocable Trust II8.8%
CEO: Elliott Hill
Who it competes with
Key moments
- 1971The first Nike shoe with the Swoosh
- 1972Swoosh appears at the Boston Marathon
- 1985Air Jordan 1 is released
- 1990Beaverton campus opens
- 2003Acquires Converse
Sources
Every number on this page comes from Nike's own reports.
Full profile
The rest of the story is in the app.
What Nike tracks31 metrics
Retail stores
Employees
Footwear factories
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from6 regions
North America
Europe, Middle East & Africa
Asia Pacific & Latin America
The full timeline15 moments
1999
2013
2026
Nike vs adidasside by side
Revenue
Profit
People
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