Converse
Casual sneakers
Casual sneakers led by the Chuck Taylor All Star, plus apparel and accessories, sold worldwide through retailers and its own stores.
Casual sneakersSince 1908Boston, USA
How it started
Nike bought it in 2003.
$305Mpaid by Nike in 2003
Nike agreed in July 2003 to buy the nearly century-old Converse, adding a heritage sneaker brand with its own segment.
How big it is
How big is Converse?
$1.17BConverse revenuesFY2026
114Converse stores incl. factory storesFY2026
Its place in Nike
A small, shrinking slice of Nike.
2.5%of NIKE, Inc. revenuesFY2026
Converse is a wholly owned subsidiary and separate Nike segment, now in a strategic reset of its brand and marketplace.
Who it competes with
What Nike does not disclose
- Converse unit sales in pairs (only the percentage change is given)
- Revenues by country
- Number of Chuck Taylor shoes sold
The group behind itNike
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Sources
Every number on this page comes from Nike's own reports.
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