PUMA
Sportswear and sporting goods · Germany
PUMA designs and sells sports footwear, apparel and accessories under the PUMA brand, buying from independent suppliers and selling about two thirds of its sales through retail partners and a third through its own stores and online.
What makes it different
Two thirds of sales still go through retail partners.
67.6%Wholesale share of salesFY2025
PUMA depends on other retailers' orders more than on its own stores and online shop.
How big it is
How big is PUMA?
€7.30BSalesFY2025
€2.36BDirect-to-consumerFY2025
18,488EmployeesFY2025
How it makes money FY2025
Footwear is more than half.
- Footwear56%€4.11B
- Apparel32%€2.33B
- Accessories12%€853.9M
How the business works
Design in-house, source in Asia, sell wholesale.
- 1Sport-led footwear ranges
- 2141 independent suppliers
- 3Retail partners first
Almost all volume is bought from suppliers in Asia, led by Vietnam, China and Cambodia.
Who owns it
- Artémis S.A.S. (Pinault family)29.1%
CEO: Arthur Hoeld
Who it competes with
Key moments
- 1948Rudolf Dassler founds his own company; PUMA is born
- 1958FORMSTRIP patented
- 1966PUMA KING football boot introduced
- 1986PUMA AG goes public
- 1998Sportstyle with Jil Sander
Sources
Every number on this page comes from PUMA's own reports.
Full profile
The rest of the story is in the app.
What PUMA tracks18 metrics
Independent suppliers
Share of volume sourced in Asia
Employees
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
EMEA
Americas
Asia/Pacific
The full timeline16 moments
2014
2015
2023
PUMA vs Nikeside by side
Revenue
Profit
People
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