adidas
Sporting goods · Germany
adidas designs sports and lifestyle footwear, apparel and accessories under one brand and sells them mostly through retail partners, plus its own stores and online.
What makes it different
Most factory partners have worked with adidas for 10+ years.
65%Manufacturing partners of 10+ yearsFY2025
Long relationships build the footwear and apparel know-how the brand relies on.
How big it is
How big is adidas?
€24.8BNet salesFY2025
2,022StoresFY2025
64,938EmployeesFY2025
How it makes money FY2025
Footwear brings in most of the sales.
- Footwear57%€14,232M
- Apparel35%€8,764M
- Accessories7%€1,815M
How the business works
Build brand heat. Outsource making. Wholesale first.
- 1Athlete and team partnerships
- 2Independent Asian factories
- 3Mostly via retail partners
Athletes, teams and culture create the heat that retail partners and own stores turn into sales.
Who owns it
- Institutional investors79%
- Retail investors and undisclosed holdings20%
CEO: Bjørn Gulden
Who it competes with
Key moments
- 1949'Adolf Dassler adidas Sportschuhfabrik' registered
- 1954Screw-in studs help win the World Cup
- 1970First official World Cup match ball
- 1986Run-D.M.C. turn the Superstar into streetwear
- 2001Lifestyle segment introduced
Sources
Every number on this page comes from adidas's own reports.
Full profile
The rest of the story is in the app.
What adidas tracks20 metrics
Stores
Sourcing volume from Vietnam
Distribution centers
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from6 regions
Europe
North America
Greater China
The full timeline16 moments
2024
2025
2026
adidas vs Nikeside by side
Revenue
Profit
People
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