ASICS
Sportswear and sporting goods · Japan
ASICS makes running and sports shoes, apparel and equipment under the ASICS and Onitsuka Tiger brands and sells them through wholesale partners, its own stores and websites.
What makes it different
Visitors to Japan buy a lot of its shoes.
¥47.4BSales to inbound touristsFY2025
Inbound tourists spent a large sum on ASICS and Onitsuka Tiger in Japan, mostly on Onitsuka Tiger.
How big it is
How big is ASICS?
¥810.9BNet salesFY2025
23.13MOneASICS membersFY2025
9,455EmployeesFY2025
How it makes money FY2025
Running is the biggest category.
- Performance Running45%¥363.5B
- SportStyle17%¥141.3B
- Onitsuka Tiger17%¥136.5B
- Core Performance Sports11%¥86.0B
- Other10%
How the business works
Science-led running. Lifestyle brands. Wholesale first.
- 1Science-led running shoes
- 2Onitsuka Tiger, SportStyle
- 3Wholesale first, direct growing
Onitsuka Tiger, the luxury-style line, earns a 74.6% gross margin.
Who owns it
- Non-Japanese companies (all)54.7%
- The Master Trust Bank of Japan, Ltd. (Trust Account)16.13%
- Custody Bank of Japan, Ltd. (Trust Account)8.57%
CEO: Yasuhito Hirota
Who it competes with
Key moments
- 1949Kihachiro Onitsuka founds the company
- 1977ASICS Corporation formed by merger
- 2002Onitsuka Tiger brand revived
- 2003First directly managed store
- 2010Haglofs acquired
Sources
Every number on this page comes from ASICS's own reports.
Full profile
The rest of the story is in the app.
What ASICS tracks22 metrics
Direct-to-consumer share
OneASICS members
Employees
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from8 regions
Japan
Europe (incl. Middle East and Africa)
North America
The full timeline19 moments
2015
2016
2026
ASICS vs PUMAside by side
Revenue
Profit
People
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