On
Sportswear and sporting goods · Switzerland
On designs premium Swiss-engineered running shoes, apparel and accessories, sold through retail partners and its own stores and online shop.
What makes it different
Insiders hold most of the votes with a minority of shares.
57.1%Voting power held by directors and officersFY2025
Class B voting rights shares let the founders and management steer On while owning far less of the economics.
How big it is
How big is On?
CHF 3.01BNet salesFY2025
67Own storesFY2025
3,963EmployeesFY2025
How it makes money FY2025
Mostly shoes.
- Wholesale58%CHF 1.75B
- Direct-to-consumer42%CHF 1.26B
How the business works
Design here, make elsewhere.
- 1Swiss-designed running tech
- 2Own stores and e-commerce
- 3Full-price premium margin
Designs and markets premium running and lifestyle products, has partners manufacture them, and sells both directly and through retailers.
Who owns it
- FMR LLC9%
- Carlos Alberto da Veiga Sicupira6%
- Morgan Stanley5.8%
CEO: David Allemann and Caspar Coppetti (Co-CEOs)
Who it competes with
Key moments
- 2010On founded in the Swiss Alps
- 0-03CloudTec prototypes win ISPO BrandNew Award
- 2012E-commerce platform launched
- 2013On enters the US market
- 2020First US retail store opens in New York
Sources
Every number on this page comes from On's own reports.
Full profile
The rest of the story is in the app.
What On tracks21 metrics
Own retail locations
Global brand awareness
Employees
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
Americas
EMEA
Asia-Pacific
The full timeline18 moments
2022
2025
2026
On vs Nikeside by side
Revenue
Profit
People
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