MTV
Youth entertainment TV
Youth entertainment brand with cable channels, reality franchises and live events such as the MTV Video Music Awards.
Youth entertainment TVSince 1981
How it started
Viacom bought it from Warner Amex.
1985bought by Paramount
MTV launched in 1981 under Warner Amex, and Viacom took full control of MTV Networks in 1985; it passed to Paramount through the 2019 Viacom–CBS merger.
Its place in Paramount
One of Paramount's cable networks.
MTV is a domestic cable network in the TV Media segment and supplies youth and reality content to Paramount+ and Pluto TV.
Who it competes with
What Paramount does not disclose
- MTV revenue or profit (reported inside the TV Media segment)
- MTV audience or subscriber reach
- The price paid for MTV alone (the 1985 deal bundled MTV Networks with Showtime)
The group behind itParamount
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Sources
Every number on this page comes from Paramount's own reports.
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