Whatco
Part of Skydance →

Pluto TV

Free streaming TV

Free ad-supported streaming TV service with curated live channels and on-demand movies and shows.

Free streaming TVSince 2013
How it started

Viacom's bet on free streaming.

$340Mpaid by Skydance in 2019

Viacom bought the 2013 start-up for $340 million in cash, announced in January 2019 and completed in March 2019.

How big it is

How big is Pluto TV?

75MMonthly active usersQ3 2026
$542MDTC segment advertising revenueQ3 2026
$2.51BDirect-to-Consumer segment revenueQ3 2026
How it makes money Q3 2026

Free to watch; it earns from ads.

  • Advertising
  • Device and platform partnerships
Key moments
  1. 2013Pluto TV founded
  2. 2019Viacom buys Pluto TV
  3. 2020Launches in Spain
  4. 2021Passes $1 billion in revenue
  5. 2026Moves onto the Paramount+ platform
Its place in Skydance

Skydance's free streaming arm.

Pluto TV sits beside Paramount+ in the Direct-to-Consumer segment and is moving onto the same technology platform.

Who it competes with
TTubiTThe Roku ChannelSSamsung TV Plus
What Skydance does not disclose
  • Pluto TV revenue after 2021 (reported inside the Direct-to-Consumer segment)
  • Monthly active users by country
  • Number of channels or countries in the latest filings
Questions

Pluto TV: questions and answers

What is Pluto TV?

Free ad-supported streaming TV service with curated live channels and on-demand movies and shows.

Who owns Pluto TV?

Pluto TV is owned by Skydance. Viacom's bet on free streaming.

How big is Pluto TV?

Monthly active users: 75M (Q3 2026). DTC segment advertising revenue: $542M (Q3 2026). Direct-to-Consumer segment revenue: $2.51B (Q3 2026).

How does Pluto TV make money?

Free to watch; it earns from ads. Main sources: Advertising and Device and platform partnerships.

Who are Pluto TV's competitors?

Pluto TV competes with Tubi, The Roku Channel and Samsung TV Plus.

The group behind itSkydance
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Sources

Every number on this page comes from Skydance's own reports.

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