Minute Maid
Juice drinks
Orange juice, juice drinks and lemonades for families, from chilled cartons to frozen concentrate, in more than 100 varieties.
Juice drinksSince 1946
How it started
Coca-Cola's first step beyond soda.
1960bought by The Coca-Cola Company
The Coca-Cola Company bought the Minute Maid Corporation, maker of frozen concentrated orange juice since 1946, in 1960 as its first venture outside soft drinks.
How big it is
How big is Minute Maid?
$1B+Billion-dollar brand2016
100+Flavors and varieties
Its place in The Coca-Cola Company
Coca-Cola's founding juice brand.
Minute Maid anchors Coca-Cola's juice, value-added dairy and plant-based category.
Who it competes with
TTropicanaFFlorida's NaturalCCapri-Sun
What The Coca-Cola Company does not disclose
- 1960 purchase price
- Minute Maid revenue or retail sales (only 'billion-dollar brand')
- Minute Maid unit case volume
- Share of Coca-Cola revenue or volume
The group behind itThe Coca-Cola Company
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Sources
Every number on this page comes from The Coca-Cola Company's own reports.
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