UEFA

Sports governing body · Switzerland

UEFA governs European football and runs leading club and national team competitions.

What makes it different

Most revenue is redistributed to the game.

€3.9Btotal distribution to clubs and associationsFY2024/25

UEFA returns the vast majority of its income to clubs, associations, and football development, rather than keeping profits for itself.

How big it is

Major scale via media, distribution, and investment.

€5.01BTotal revenue2024/25

€3.9BDistribution to clubs and associations2024/25

€412MOperating result before solidarity payments2024/25

How it makes money 2024/25

Mostly from media rights.

Media rights revenue84%€4.06B
Commercial rights revenue16%€787M

How the business works

Monetize competitions. Distribute to football.

1Organise premier continental club and national competitions
2Sell global media and sponsorship rights
3Distribute revenues to clubs, associations, and development

Generates most revenue from global media rights and sponsorships for football competitions, distributing a large share back to clubs and member associations.

Who it competes with

FFIFACCONMEBOLCCONCACAF

Key moments

1954Foundation of the Union of European Football Associations (UEFA)
1955UEFA Executive Committee decision to organise the European Cup
1992European Cup rebranded as the UEFA Champions League (branding & format change)
2003Implementation and legal recognition of central marketing for Champions League media rights
2003European Commission decision / acceptance of central selling of Champions League rights

Full profile

Everything else about UEFA.

What it tracks · 5 metrics · 2024/25

Total distribution to clubs and associations€3.9B
Investment in women’s, youth and other competitions€71M
Media rights revenue€4.06B
Commercial rights revenue€787M
National team competitions revenue€506M

The full timeline

1954Foundation of the Union of European Football Associations (UEFA)
1955UEFA Executive Committee decision to organise the European Cup
1960First UEFA European Championship (European Nations' Cup) held
1992European Cup rebranded as the UEFA Champions League (branding & format change)
1999Abolition of the European Cup Winners' Cup and integration into UEFA Cup
2003Implementation and legal recognition of central marketing for Champions League media rights
2003European Commission decision / acceptance of central selling of Champions League rights
2006Extension of central marketing concepts to additional club-competition stages
2009UEFA Cup relaunched as the UEFA Europa League (2009/10)
2010Consolidation of centrally branded competition portfolio and growth of commercial model
2010Approval of UEFA Club Licensing and Financial Fair Play Regulations
2014UEFA Congress resolution to create the UEFA Nations League (launch 2018)
2019UEFA 'Together for the Future of Football' strategy and governance updates (post-2019)

Every source document

Questions

UEFA: questions and answers

What does UEFA do?

UEFA governs European football and runs leading club and national team competitions.

How does UEFA make money?

Mostly from media rights. Biggest sources of revenue (2024/25): Media rights revenue 84% and Commercial rights revenue 16%.

How big is UEFA?

Total revenue: €5.01B (2024/25). Distribution to clubs and associations: €3.9B (2024/25). Operating result before solidarity payments: €412M (2024/25).