Whatco

AC Milan

Sports & Entertainment · Italy

AC Milan is a seven-time European champion football club owned by RedBird Capital that earns its money from TV rights, sponsors and merchandise, player sales and crowds of over 70,000 at San Siro.

What makes it different

A US investment firm, RedBird, has owned the club since 2022.

Its owners, not the stadium or TV, set how much the club can spend.

How big it is

How big is AC Milan?

€494.5MRevenue2024/25
71,544Average crowd2024/25
39,268Season tickets2024/25
How it makes money 2024/25

TV rights and sponsors.

  • Broadcasting31%€154.2M
  • Commercial31%€152.3M
  • Player trading17%€83.2M
  • Matchday14%€69.5M
  • Other7%€35.3M
How the business works

Brand first. Players as assets.

  1. 1Sponsors, merchandise
  2. 2TV and European money
  3. 3Buy and sell players

An investment-firm owner treats the squad as an asset to buy and sell.

Who owns it

CEO: Giorgio Furlani

Who it competes with
Key moments
  1. 1899Herbert Kilpin founds the club
  2. 1926San Siro opens
  3. 1963First Italian club to win the European Cup
  4. 1986Berlusconi era begins
  5. 2017Fininvest sells to Chinese investors
Sources

Every number on this page comes from AC Milan's own reports.

Full profile

The rest of the story is in the app.

What AC Milan tracks22 metrics
Average paying spectators
Championship season tickets
Average personnel
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
The full timeline18 moments
2023
2024
2026
AC Milan vs Interside by side
Revenue
Profit
People
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