Whatco

Juventus

Sports & Entertainment · Italy

Juventus is a listed Turin football club that earns money from TV and competition prize money, sponsors, its own Allianz Stadium and selling players, and is controlled by the Agnelli family's holding company Exor.

What makes it different

One holding company controls the club.

65.4%Held by Exor10 Nov 2025

Exor N.V. holds about two thirds of the capital, with the rest split between investors and public shareholders.

How big it is

How big is Juventus?

€529.6MRevenue2024/25
41,507Stadium seats2026
~19,200Season tickets2024/25
How it makes money 2024/25

TV money, player sales and sponsors.

  • Broadcasting and media rights34%€177.4M
  • Player registration rights21%€109.7M
  • Sponsorship and advertising20%€105.6M
  • Ticket sales12%€65.4M
  • Other14%
How the business works

Win in Italy. Own the stadium.

  1. 1Serie A and Champions League
  2. 2Allianz Stadium
  3. 3Player registrations

A listed club with a holding-company owner can recapitalise when results fall short.

Who owns it
  • Exor N.V.65.4%
  • Tether Investment11.5%
  • Lindsell Train Ltd8.7%

CEO: Giovanni Carnevali

Who it competes with
Key moments
  1. 1897Juventus founded by Turin students
  2. 1923Agnelli family takes charge
  3. 1996Champions League winners
  4. 2001Listed on the Milan stock exchange
  5. 2006Calciopoli: relegation to Serie B
Sources

Every number on this page comes from Juventus's own reports.

Full profile

The rest of the story is in the app.

What Juventus tracks23 metrics
Season tickets sold
Average Allianz Stadium occupancy
Average home attendance
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
The full timeline21 moments
2017
2018
2025
Juventus vs Interside by side
Revenue
Profit
People
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