Whatco

SSC Napoli

Sports & Entertainment · Italy

SSC Napoli is the Serie A football club of Naples, owned by film producer Aurelio De Laurentiis through Filmauro; it earns from Serie A and UEFA TV money, sponsors, merchandise and tickets at the Stadio Diego Armando Maradona, and relies heavily on selling players at a profit.

What makes it different

Player sales supply a large part of its income.

37.9%Share of revenue from player tradingYear ended 30 June 2025

Gains from selling players made up over a third of revenue in the year.

How big it is

How big is SSC Napoli?

€290.9MRevenueFY2025
€142.1MStaff costsFY2025
24,000+Season tickets2025/26
How it makes money FY2025

Player sales, sponsors and TV.

  • Player trading38%€110.4M
  • Commercial and sponsorship23%€68.1M
  • Serie A media rights23%€67.8M
  • Matchday8%€24.1M
  • Other7%
How the business works

Buy, polish, sell.

  1. 1Undervalued players
  2. 2Serie A and Europe
  3. 3Players at large gains

One family-run owner keeps costs tight and lets transfers cover shortfalls.

Who owns it
  • Filmauro S.r.l.99.8%
  • Aurelio De Laurentiis0.2%
Who it competes with
InterJuventusAC MilanAS RomaAAtalanta
Key moments
  1. 1926Associazione Calcio Napoli founded
  2. 1984Diego Maradona signs from Barcelona
  3. 1987First Italian title and cup double
  4. 2004Bankruptcy and refounding by Aurelio De Laurentiis
  5. 2007Promotion back to Serie A
Sources

Every number on this page comes from SSC Napoli's own reports.

Full profile

The rest of the story is in the app.

What SSC Napoli tracks22 metrics
Season tickets sold
Average employees
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
The full timeline20 moments
2021
2025
2026
SSC Napoli vs Interside by side
Revenue
Profit
People
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