Williams-Sonoma
Home furnishings retail · United States
Williams-Sonoma owns nine home brands, led by Pottery Barn, West Elm and Williams Sonoma, that design their own furniture, cookware and décor and sell about two-thirds of it online, with about 500 stores acting as showrooms.
What makes it different
Nine brands share one customer file and loyalty programme.
9BrandsFY2025
A unified view of customers across brands lets it market Pottery Barn, West Elm and Williams Sonoma to the same households.
How big it is
How big is Williams-Sonoma?
$7.8BNet revenuesFY2025
506Stores2026
19,800Associates2026
How it makes money FY2025
Pottery Barn is the biggest brand.
- Pottery Barn38%$3.0B
- West Elm24%$1.9B
- Williams Sonoma18%$1.4B
- Pottery Barn Kids and Teen15%$1.1B
- Other6%$448M
How the business works
Design in-house. Sell online. Stores inspire.
- 1Proprietary products, nine brands
- 2Two-thirds through e-commerce
- 3Stores as design showrooms
Owning the designs lets it sell at full price instead of competing on discounts.
Who owns it
- BlackRock Inc.9.6%
- Aristotle Capital Management, LLC7.8%
- Blackhill Capital, Inc.6.5%
CEO: Laura Alber
Who it competes with
AmazonKey moments
- 1956Chuck Williams opens a cookware store in Sonoma
- 1986Pottery Barn acquired
- 2002West Elm is born in Brooklyn
- 2010Laura Alber becomes CEO
- 2017Outward acquired
Sources
Every number on this page comes from Williams-Sonoma's own reports.
Full profile
The rest of the story is in the app.
What Williams-Sonoma tracks12 metrics
Stores
Brands
Franchised locations
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
United States
International (incl. franchise)
The full timeline16 moments
2020
2023
2024
Williams-Sonoma vs IKEAside by side
Revenue
Profit
People
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