Search and consumer apps
Search, Android, Chrome, Maps, Gmail, Gemini app, YouTube and Pixel devices, funded mainly by advertising plus subscriptions and app sales.
Search and consumer appsSince 1998Mountain View, USA
How it started
Where Alphabet began.
1998the year it started
Google was incorporated in 1998 and in the 2015 holding-company reorganisation Alphabet became its parent, with Google as the core business.
How big it is
How big is Google?
$342.7BGoogle Services revenueFY2025
$224.5BGoogle Search & other revenueFY2025
950MGemini app monthly active usersQ2 2026
Its place in Alphabet
Nearly nine in ten Alphabet dollars.
85.1%of Alphabet revenues from Google ServicesFY2025
Google Services earns almost all of Alphabet's profit and pays for Cloud, AI research and Other Bets.
Who it competes with
AmazonWhat Alphabet does not disclose
- Number of searches or search users
- Revenue by product (Android, Chrome, Maps, Pixel) inside Google Services
- Operating income by product line inside Google Services
The group behind itAlphabet
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Sources
Every number on this page comes from Alphabet's own reports.
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