AppLovin
Mobile advertising technology · United States
AppLovin runs an AI-driven advertising platform: its Axon engine buys ad space inside mobile games and other apps for advertisers, who pay when their ads hit return targets, while its MAX auction sells that space for app publishers.
What makes it different
It keeps 82 cents of every revenue dollar.
82.3%Adjusted EBITDA marginFY2025
Software does almost all the work, so nearly all revenue turns into adjusted EBITDA.
How big it is
How big is AppLovin?
$5.5BRevenueFY2025
898Employees2025
15Countries with staff2025
How it makes money FY2025
All of it from advertisers.
- Advertising solutions$5.5B
How the business works
Own both sides of the in-app ad auction.
- 1Axon AI picks ads
- 2MAX sells app ad slots
- 3Adjust tracks installs
Running the publishers’ auction gives Axon a view of nearly every bid, so it can price advertisers’ ads better than rivals.
Who owns it
- Adam Foroughi (co-founder, CEO)61.6%
- The Vanguard Group8.2%
- BlackRock, Inc.7%
CEO: Adam Foroughi
Who it competes with
AmazonKey moments
- 2011AppLovin founded
- 2018Acquires MAX bidding technology
- 2021Acquires Adjust
- 2021Lists on Nasdaq at $80 a share
- 2023Axon AI engine drives a growth surge
Sources
Every number on this page comes from AppLovin's own reports.
Full profile
The rest of the story is in the app.
What AppLovin tracks18 metrics
Employees
R&D employees
Countries with employees
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
United States
Rest of the world
The full timeline17 moments
2022
2024
2026
AppLovin vs Metaside by side
Revenue
Profit
People
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