Beiersdorf
Skin care and adhesives · Germany
Beiersdorf makes NIVEA, Eucerin and La Prairie skin care and, through its tesa segment, adhesive tapes, selling in 180 countries from Hamburg.
What makes it different
Tchibo coffee's owners control NIVEA's maker.
54.4%Held by the maxingvest groupOct 2026
The holding behind Tchibo owns the majority of Beiersdorf shares, with the rest split between public investors and treasury shares.
How big it is
How big is Beiersdorf?
€9.85BRevenueFY2025
180CountriesFY2025
22,399Employees2025
How it makes money FY2025
Skin care brings in five of every six euros.
- Consumer83%€8.18B
- Tesa17%€1.68B
How the business works
Research skin care. Sell worldwide. Add adhesives.
- 1Patented skin-care actives
- 2NIVEA to La Prairie
- 3tesa adhesive tapes
tesa, run as its own subgroup since 2001, earns from industry rather than from shoppers.
Who owns it
- maxingvest group (holding of the Tchibo owners, via BBG Beteiligungsgesellschaft)54.4%
CEO: Vincent Warnery
Who it competes with
Key moments
- 3-28Paul C. Beiersdorf receives the patent for coated plaster
- 1911NIVEA Creme is introduced
- 1922Hansaplast is launched
- 1936tesa is introduced as the adhesive tape brand
- 1991Beiersdorf acquires La Prairie
Sources
Every number on this page comes from Beiersdorf's own reports.
Full profile
The rest of the story is in the app.
What Beiersdorf tracks26 metrics
Countries where products are sold
Employees
Employees in research and development
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
Europe
Africa/Asia/Australia
Americas
The full timeline22 moments
2024
2025
2026
Beiersdorf vs L'Oréalside by side
Revenue
Profit
People
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