Dollar General
Discount variety retail · United States
Dollar General runs nearly 21,000 small discount stores, mostly in U.S. towns of 20,000 people or fewer, selling everyday consumables and household basics, typically for $10 or less, close to where customers live.
What makes it different
Most of its stores are in small towns.
~80%Stores in towns of 20,000 or fewer peopleFY2025
About 80% of stores sit in towns of 20,000 people or fewer, where big-box rivals are far away.
How big it is
How big is Dollar General?
$42.7BNet salesFY2025
20,893Stores2026
194,000Employees2026
How it makes money FY2025
Everyday consumables are 82% of sales.
- Consumables82%$35.1B
- Seasonal10%$4.3B
- Home products5%$2.2B
- Apparel3%$1.1B
How the business works
Small stores. Rural towns. Everyday basics.
- 1Small stores near rural customers
- 2Limited items, everyday basics
- 3Higher-margin seasonal and home
Consumables bring people in often; seasonal, home goods and private brands lift a thin margin.
Who owns it
- The Vanguard Group11.4%
- BlackRock, Inc.6.9%
- State Street Corporation5%
CEO: Todd J. Vasos
Who it competes with
AmazonKey moments
- 1939J.L. Turner founds the company in Kentucky
- 1955The first Dollar General store opens
- 1968Renamed Dollar General Corporation and listed
- 7-07KKR takes Dollar General private
- 5-06Todd Vasos becomes CEO
Sources
Every number on this page comes from Dollar General's own reports.
Full profile
The rest of the story is in the app.
What Dollar General tracks16 metrics
Stores
Selling square feet
Stores in towns of 20,000 or fewer people
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
Texas
North Carolina
Georgia
The full timeline18 moments
2022
2025
2026
Dollar General vs Walmartside by side
Revenue
Profit
People
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