Kroger
Kroger runs about 2,700 supermarkets under local banners such as Ralphs, Fred Meyer and Harris Teeter, with pharmacies, fuel centres and online pickup and delivery, and uses loyalty-card data from 63 million households to sell private brands and retail media.
Almost every purchase is linked to a loyalty card.
That data lets Kroger personalise offers and sell targeted advertising to brands.
How big is Kroger?
Groceries first, then pharmacy and fuel.
- Non-perishable53%$77.6B
- Fresh25%$37.2B
- Pharmacy12%$18.2B
- Supermarket fuel9%$13.6B
- Other1%$1.1B
Sell groceries. Know shoppers. Monetise the data.
- 1Groceries, pharmacy and fuel
- 2Loyalty card on 95% of sales
- 3Own brands and retail media
Card data from tens of millions of households feeds private brands and advertising that earn far more than grocery margins.
- BlackRock, Inc.7.5%
- Berkshire Hathaway Inc.7%
- State Street Corporation5.1%
CEO: Greg Foran
- 1883Barney Kroger opens his first grocery store
- 1983Merger with Dillon Companies
- 1999Merger with Fred Meyer
- 2014Harris Teeter joins Kroger
- 2018Partnership with Ocado and Home Chef deal
Every number on this page comes from Kroger's own reports.
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