Ferrari
Luxury sports cars · Italy
Ferrari designs and hand-builds a deliberately limited number of luxury sports cars in Maranello, and earns extra from Formula 1 sponsorship, brand licensing and lifestyle.
What makes it different
It keeps supply below demand on purpose.
Its order book already covers cars to be delivered through 2027, which protects prices and margins.
How big it is
How big is Ferrari?
€7.15BRevenueFY2025
13,640Cars shippedFY2025
€2.11BOperating profitFY2025
How it makes money FY2025
Mostly cars.
- Cars and spare parts84%€6B
- Sponsorship, commercial and brand12%€820M
- Other5%€321M
How the business works
Race it. Limit it. License the name.
- 1Scuderia Ferrari
- 2Limited, personalized cars
- 3Brand, sponsors, lifestyle
Racing is the marketing: it builds desire that supports premium prices.
Who owns it
- Exor N.V.21.33%
- Trust Piero Ferrari10.67%
- BlackRock, Inc.3.8%
CEO: Benedetto Vigna
Who it competes with
Key moments
- 1929Enzo Ferrari founds Scuderia Ferrari
- 1947First Ferrari car, the 125 S
- 1948First road car, the 166 Inter
- 1950Ferrari enters the Formula 1 World Championship
- 2015IPO on the New York Stock Exchange
Sources
Every number on this page comes from Ferrari's own reports.
Full profile
The rest of the story is in the app.
What Ferrari tracks26 metrics
Car shipments
Order book covered through
Active clients
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
Rest of EMEA
Americas
Rest of APAC
The full timeline17 moments
2021
2023
2024
Ferrari vs Porscheside by side
Revenue
Profit
People
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