Porsche
Automotive · Germany
Porsche designs and builds sports cars and SUVs such as the 911, Macan, Cayenne, Panamera and Taycan in Stuttgart and Leipzig, sells them through more than 900 sales partners in over 120 markets, and leases and finances many of them through Porsche Financial Services; Volkswagen AG owns 75.4% of its share capital.
What makes it different
Porsche finances or leases about four in ten cars.
41.5%Cars financed or leasedDec 31, 2025
Its own financial services arm earns extra income on cars it has already sold.
How big it is
How big is Porsche?
€36.27BRevenueFY2025
279,449Cars deliveredFY2025
41,780Employees2025
How it makes money FY2025
Almost all cars.
- Automotive88%€32.0B
- Financial services12%€4.24B
How the business works
Engineer sports cars. Sell through partners.
- 1Sports cars in Weissach
- 2Sales partners worldwide
- 3Leasing and financing
Volkswagen owns the majority, yet development stays in Weissach.
Who owns it
- Volkswagen AG75.4%
- Porsche Automobil Holding SE12.5%
- Institutional and private investors12.1%
CEO: Michael Leiters
Who it competes with
Key moments
- 1931Ferdinand Porsche opens his engineering office
- 1948356 'No. 1' Roadster: the first Porsche car
- 1963The 911 is born
- 1996Boxster leads Porsche out of the crisis
- 2002Leipzig plant and the Cayenne SUV
Sources
Every number on this page comes from Porsche's own reports.
Full profile
The rest of the story is in the app.
What Porsche tracks44 metrics
Vehicles delivered
BEV share of deliveries
911 deliveries
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
North America
Europe (excl. Germany)
Overseas & Emerging Markets
The full timeline20 moments
2013
2024
2025
Porsche vs Ferrariside by side
Revenue
Profit
People
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