Lamborghini

An Audi buy from 1998.

Ferruccio Lamborghini founded Automobili Lamborghini in 1963; on 10 July 1998 the Volkswagen Group took it over through Audi after its Indonesian owner Megatech could no longer fund it.

How big is Lamborghini?

Earns almost all its money selling hand-built super sports cars and the Urus, most of them personalised at extra cost.

• Car sales€2.96B
• Ad Personam personalisation
• Motorsport (Squadra Corse)

1. 1963Founded in Sant'Agata Bolognese
2. 1966Miura launched
3. 1998Bought by Audi
4. 2018Urus doubles the factory
5. 2023First hybrid V12

Nearly a quarter of Audi's operating profit.

Lamborghini is the group's smallest car brand by volume but its most profitable, sitting with Audi, Bentley and Ducati in the Brand Group Progressive.

• Deliveries and revenue by model (only regional deliveries are published)
• Revenue beyond the vehicle business broken down (parts, licensing, motorsport, personalisation)
• Net profit and cash flow of Lamborghini alone
• Statutory accounts of Automobili Lamborghini S.p.A. at the Italian Registro Imprese (not freely accessible, not checked)
• Purchase price paid in 1998