Grupo Bimbo

Mexico is a third of sales but over half of profit.

Bimbo's home market earns far higher margins than its larger US business, funding expansion abroad.

How big is Grupo Bimbo?

Most sales now come from outside Mexico.

• North America45%MX$190.2B
• Mexico32%MX$154.8B
• EAA13%MX$54.2B
• Latin America10%MX$44.1B

Bake near shoppers. Deliver daily. Buy bakeries.

1. 1249 local bakeries
2. 254,000 own routes
3. 3Bolt-on bakery acquisitions

Bread goes stale in days, so owning the route to the shelf is the moat, and every acquired bakery plugs into it.

• Normaciel, S.A.P.I. de C.V.40.96%
• Promociones Monser, S. de R.L. de C.V.12.78%
• Philae, S.A. de C.V.5.41%

CEO: Alejandro Rodríguez Bas

1. 1945Panificación Bimbo founded in Mexico City
2. 1978Barcel snacks and Ricolino candy
3. 1980Listed on the Mexican Stock Exchange
4. 1990International expansion begins in Guatemala
5. 2009Weston Foods deal creates Bimbo Bakeries USA